Marketing & AdvertisingMedia & Advertising
New Advertising Codes - July 2010
New Advertising Codes - July 2010
In March 2009 the Committee of Advertising Practice (CAP) and the Broadcast Committee of Advertising Practice (BCAP) launched a consultation about a wide-ranging review of the advertising codes. This was the first time that CAP and BCAP had conducted a comprehensive, co-ordinated review of the advertising codes, covering both broadcast and non-broadcast advertisements.
How to stop your best staff being taken by TUPE - March 2010
How to stop your best staff being taken by TUPE
Article published in MediaWeek - 18 March 2010
The high number of re-pitches and account moves during the recession has seen many media agency staff relocate under TUPE employment laws. Lawyer Nigel Stanford advises how agencies can avoid being stung.
Cookie Confusion - March 2010
Cookie Confusion - March 2010
A new directive has left European laws on cookies in a state of uncertainty, particularly as regards cookies used for advertising. Advertisers and website operators will now be watching to see how EU governments implement the directive.
CAP / BCAP Codes - Review of Proposed Changes - May 2009
CAP / BCAP Codes - Review of Proposed Changes - May 2009
On 26 March 2009 the Committee of Advertising Practice and the Broadcast Committee of Advertising Practice published their consultation on the codes that regulate broadcast and non-broadcast advertisements (Codes). For the first time, the Codes are being reviewed by a body other than an agency of Government. The public have been invited to comment on the Codes themselves, and have been given until 19 June 2009 to do so.
Read more : CAP / BCAP Codes - Review of Proposed Changes - May 2009
How Can Agencies Protect Their Credit Risk? - March 2009
How Can Agencies Protect Their Credit Risk? - March 2009
In the difficult economic times we are in, many agencies are becoming increasingly worried about the credit risk to their clients. A comprehensive credit insurance policy has always been one extremely common way by which agencies could manage their credit risk. However, the credit insurance market seems to be imploding and as a result many agencies are facing massive uninsured exposures to clients. So what can agencies do?
Read more : How Can Agencies Protect Their Credit Risk? - March 2009
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